West is more of an active philosopher though not what one would call political. I've divided it into 3 main parts.
1) Language
West's use of language is a combination of brash and metaphorical. A good example is his duscu8with Lex Where he says Blacks are "Jew". They inherited 400 years of slavery until, like Moses, they were led to freedom by God.
He is speaking more Biblically than literally. Christians are also Jew in that the New Testament is a Jewish chronicle of followers of Moses and Abraham.
West's language is inclusive, so how does one square it with the "love" of Nazis? At this point the YouTube channels have decides he is not antisemitic, so I'll just put it down to brashness! (they incline to the view he "played" Adidas to force them to cut ties.)
2) Creative Force
To what extent are celebrities also the "influencers" that West derides as "engineered"? I think it depends on the creative level. West wants a new era of creative humanity, and those creators will be independent of influence (except the creative one.)
3) Psyche
Tying those together, the highest creative force is God, and West is being 100percent Christian in approaching the good and the influence of the creator on others. The Biblical style of language is reminiscent of Black gospels.
That type of psychic language of creativity is anathema to mainstream media, which one could represent as manipulative (of individuals) and godless. The "engineered" people are godless and uniformly soulless. They abduct celebrities (even possibly his ex wife Kim.)
Supporters of West on YouTube are on the side of the free individual who uses discretion in their use of language. It's only intelligent, a sign of the creative spirit or a sign of the creator. Opposed to this is mammon, represented by corporations.
There is confusion. Kardashian is an intelligent individual but one could almost mistake her for a corporation continually selling the clothes and scents she wears. Kim is confused, and the confusion spills over how cancel culture should be justly used. The confusion spills into American life and communication by media.